Case Study · E-Commerce
Product images from a prompt, and ads that scale themselves.
SNOCKS produces ad creatives for multiple brands and markets. Today, product and campaign images are created in an AI pipeline instead of organising photo shoots. The system builds the ads to go with them.
Generated instead of photographed.
Three real campaign creatives from the pipeline: the same brief, three markets, three languages. No studio, no shoot day.
The starting point.
Every new image meant a photo shoot: planning, models, a studio and retouching. Across all brands, 60–80 new ads are created each week. Each used to be set up manually in the ad console, with the best ads duplicated and scaled by hand. Duplication alone took the team 4–5 hours per week, while image requests from different departments arrived without coordination.
The solution.
An AI image pipeline turns a brief into a prompt and a prompt into a finished, on-brand creative, including variants for each market and language. New ads are generated from a spreadsheet, while budgets adjust according to rules, even hourly during sales. The team completed four weeks of training and now creates images independently.
From manual work to an automated pipeline.
Before
- Every new product image means planning a shoot, booking models and paying for a studio
- 60–80 ads per week, each created manually
- Manually duplicating & scaling the best ads takes 4–5 hours per week
- Image requests from every department arrive without coordination
After
- On-brand creatives generated from prompts in minutes
- Campaign variants for each market & language at the touch of a button
- The system creates ads from a spreadsheet and scales budgets automatically
- The team is trained and creates images independently
What's inside the system.
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